Ireland’s An Post has won an EU Excellence in Road Safety Award for its Driving towards Zero campaign aimed at improving the safety of their drivers and other road users.
The campaign has resulted in a decline of 60% in the number of road traffic accidents over two years as well as a drop in the number of injuries from 42 to 4. Speeding was reduced by 77% and €1.5 million in fuel costs were avoided because of better fleet efficiencies. An Post received the award in the E-Commerce category, one of the five Award categories.
An Post, delivers to over 2 million addresses on a daily basis. To improve the safety of their drivers and other road users, they developed a safety guide for their light commercial vehicle fleet. It contains information and tips on road safety legislation, driver behaviour, adverse weather, and violence on the road. Together with this guide, they also created an app to share information on road safety, offered training programmes for drivers of heavy goods vehicles, enhanced their transport safety audits, made safety videos, and developed an internal awareness campaign on the dangers of vehicles rolling away due to incorrectly engaged handbrakes.
Their actions were successful: the number of road traffic accidents dropped by 60% in two years’ time, and the number of injuries decreased from 42 to 4. Speeding was reduced by 77%, and 1.5 million euros in fuel costs were avoided because of better fleet efficiencies.
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