Goodyear has launched its new-generation KMAX GEN-3 truck tyre range, elevating one of its most bestselling products to the next level by building on the proven performance of the current generation.

The new range continues to deliver class-leading mileage compared to its predecessors with improved traction, while also offering up to 13% improved rolling resistance and being made with at least 40%sustainable materials — all while maintaining the durability fleets rely on.

With a strong focus on reducing Total Cost of Ownership, using KMAX GEN-3 helps drive reduced operational costs, with potential yearly fuel saving of up to €1236 per vehicle, Goodyear claims.

With continued advancements in the tread compound and tyre design, Goodyear’s KMAX GEN-3 lineup brings a significant step forward in lowering rolling resistance while ensuring the highest mileage and performance within KMAX range. This allows more fleets to switch to fuel-efficient tyres — without compromising on traction or durability.

The new Goodyear KMAX GEN-3 lineup includes the KMAX S GEN-3 for the steer axle, the KMAX D GEN-3 for the drive axle, and the KMAX T GEN-3 for the trailer axle.

Each tyre in the range is designed to deliver exceptional mileage, now with improved efficiency compared to its predecessor thanks to reduced rolling resistance — supporting fleet performance across long haul, regional, and urban routes.

“With Goodyear KMAX GEN-3, we have taken a range known by our customers for its outstanding mileage and improved fuel efficiency without compromising performance, enabling our customers to confidently face their daily challenges,” said Xavier Fraipont, Vice President Commercial PBU EMEA at Goodyear. “By combining innovative tread compounds, EV readiness, and digital traceability, this range helps our fleet customers reduce further operating costs while moving toward more sustainable transport solutions.