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Mercedes-Benz announced as Basketball Ireland’s official vehicle partner

Basketball Ireland has announced a multi-year partnership with Mercedes-Benz Vans that will see the prestigious global brand support the delivery of Basketball Ireland’s major events such as international games, Domino’s Super League and National Cup semi-finals and finals.

In addition, Mercedez-Benz Vans will play a crucial part in the running of Basketball Ireland’s 3×3 Summer Tour, during which tournaments take place in every corner of Ireland. The partnership will also see a Mercedes-Benz Sprinter van provided to Basketball Ireland to assist with broader logistics and operational needs.

Commenting, Gus Lewis, Basketball Ireland Head of Commercial and Brand, said: “Having Mercedes-Benz Vans on board as our official vehicle partners will see them play a vital role in supporting our initiatives island-wide, helping us connect with fans and communities, to get them engaged in basketball. This is another important commercial milestone for Basketball Ireland, having another globally recognisable and respected brand involved in Irish basketball.”

Fergus Conheady, Mercedes-Benz Commercial Vehicle Sales Manager, added: “We’re really pleased to be partnering with Basketball Ireland, who have clearly demonstrated their drive to grow the game in Ireland. We echo that commitment and through our logistical and operational assistance, we want to help continue basketball’s visible progress. We look forward to seeing our Mercedes-Benz Sprinter van on the road helping deliver events for Basketball Ireland, for the benefit of players, fans and the wider basketball community.”

Photo Caption: Mercedes-Benz has been announced as Basketball Ireland’s official vehicle partner. Pictured at the announcement is Mercedes-Benz commercial vehicles sales manager, Fergus Conheady (left) and brand executive, Ciara Hoctor (centre). With them – from Basketball Ireland – are Hazel Finn (Irelands women’s international player); Sean Flood (Ireland men’s captain) and Gus Lewis (head of commercial and brand).

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