New Head of Europa Road

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Pioneering logistics operator Europa Worldwide Group has appointed a new Branch Network and Sales Director whose ambition is to grow Europa’s European Road freight division, Europa Road.

Adrian Redmile is now responsible for sales at Europa Road – Europa’s road freight services offering import and export across Europe.   His plan is to increase his sales team by 60 per cent. 

His promotion follows almost eight years with the firm (and a track record over an additional seven years in transport). Adrian was previously Europa Road’s Northern Regional Sales Manager managing seven local branches.  

Europa Road’s network trunks into its Dartford 1Hub, where freight connects with daily, direct services to 30 continental hubs, transporting over 45,000 consignments per month with over 2,000 collections and deliveries every day

Europa Road has gone from strength to strength, during the COVID-19 pandemic it offered uninterrupted services. After an initial decrease in branch consignment levels the operation made a quick recovery and from mid-July/August began tracking above year-on-year consignment levels. Volumes continued to increase and by the end of 2020 a 15 per cent increase in consignments was achieved.

This year, due to Europa’s innovative DDP solution to Brexit ‘Europa Flow’ consignment volumes have continued to grow significantly.  

Adrian leads a team of 218 at 13 local branches across the UK, his ambition is to increase the head count on the sales team (Road Account Managers) by 30 by next spring (currently there are 50).  The additional resource will allow Europa to onboard new clients at a faster rate which is required due to the increasing demand for the Europa Flow product.     

The Road Account Manager model was launched by Europa seven years ago and provides customers with a single point of contact, designed to better service customer needs and support Europa’s market leading products and services.  

The last few years has been one of major investment and growth for Europa Road, the team increased its footprint by opening new branches in Sheffield, Nottingham, Leeds (Wakefield) and Belfast as well as launching a dedicated freight forwarding team.   With the onset of Brexit Europa Road invested over £5m in a unique solution, Europa Flow – which successfully allows goods to move quickly and efficiently between the UK and EU with minimal delays.

Adrian Redmile, Branch Network and Sales Director at Europa Worldwide Group, said: “I’m delighted to be able to lead the growing Europa Road sales team. 

Having local branch offices is an important part of our core strategy so that we have local teams, with local knowledge who can actively support our customers with their road freight requirements. There are lots of exciting things happening at Europa Road as we move into our next phase of growth.” 

Andrew Baxter, Chief Executive Officer at Europa Worldwide Group, added. “I’m delighted to welcome Adrian to the Europa Board and pleased that we can recognise talent within the business with this promotion.   It’s a dynamic time in transport and logistics and I am excited about the accelerated growth predicted at Europa Road.”

From an operation with 450 staff and a turnover of £76m when Andrew Baxter acquired the company in 2013, Europa now has over 1100 staff, six divisions and last financial year showed another 16.5 per cent growth with a record turnover of £205million.  In the past 18 months Europa has launched its unique European road freight customs product, Europa Flow and unveiled a £60m state-of-the-art 3pl facility in Corby.   

Adrian replaces Dionne Redpath who has been promoted to Chief Operating Officer.

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