With a first, second and sixth place in the overall truck ranking, Iveco dominated the 33rd Dakar, the world’s most important rally, where most of the European and Asian Truck OEMs participated.
A series of strategic organisational changes have taken place at Iveco affecting its sales and marketing structure. Central to the changes is the appointment of Luca Sra as Managing Director of Iveco Ltd, with responsibility for the UK and Ireland.
Iveco will be at Challenge Bibendum 2011, the world’s top event in the field of sustainable mobility, organised by Michelin and held in Berlin from 18th to 22nd May.
Full range commercial vehicle manufacturer Iveco will be present at the IAA Hanover Show 2010, to be held from 23 to 30 September, with a significant number of new products, services and innovative technologies on display.