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Pillow talk in the West to improve road safety

July 29, 2010

A unique campaign will be launched on West of Ireland roads in an attempt to remind drivers of their road responsibilities this August Bank holiday weekend.

Mayo County Council has teamed up with An Garda Siochana to support the “Are you tired? -take a break” campaign.

Pillows provided by a local business, Northern Feathers in Westport will be handed out by volunteers at various Garda check points throughout the County, bearing the campaign slogan along with road safety leaflets.

The promotion is aimed at addressing the usual increase in driver fatigue incidents reported around Bank Holiday weekends and Mayo road safety officer Noel Gibbons hopes it will act as a reminder to be well rested before driving and to pull in and take a break if you are feeling tired.

“We want to help get the message out that there not to drive when feeling tired.

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No-one should ever take the risk,” said David Coakley from Northern Feathers’ factory outlet in Westport.

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