The recently announced acquisition of Norfolkline by DFDS was completed earlier this month. The new DFDS is structured into two divisions, DFDS Seaways and DFDS Logistics.
DFDS Seaways is now also the new name for all ferry services previously known as Norfolkline.
DFDS Seaways is now one of Europe’s largest ferry companies with a modern fleet of over 60 ships and an extensive route network which operates across the Irish Sea, English Channel, North Sea and Baltic Sea, as well as providing terminal services at several major ports.
The first visible display of the new DFDS Seaways can now be seen on the Irish Sea, the Maersk Exporter which operates on the Belfast – Heysham service, has been renamed ‘Scotia Seaways’ and completely rebranded.
The ship, in its striking new colours of blue and white with the DFDS Seaways logo on the ship’s funnel, is the first of the Irish Sea vessel fleet to be rebranded.
The remaining six ships in the Irish Sea fleet, which operate on routes between Belfast, Dublin, Heysham and Liverpool (Birkenhead) will be renamed and rebranded in a phased programme.
Jens Skibsted Nielsen, Vice President of DFDS Seaways, commented, “We are delighted with the new look Scotia Seaways. The extensive European route network which DFDS Seaways now offers combined with our commitment to service and value, will provide both our passenger and freight customers with enhanced service levels and greater choice. We look forward to this new and exciting era for our Irish Sea services”.
