Bridgestone has introduced a fresh new Bandag website, www.bandag.eu, which highlights its retread product portfolio for truck and bus fleets in Europe.
The site carries a stronger message for end users, with more qualitative retread and product information, including the latest document downloads.
The structure is built around Bandag’s Smart Choice marketing concept, which explains why Bandag retreads are the most reliable, economical, natural and dependable retread choice on the tyre market.
Visitors to the site can learn quickly and easily about the retreading process, the comprehensive Bandag and Bridgestone retread product range, and its proven benefits for the environment. They can also read more about some important basic information on tyre management and its fleet solutions supported by franchised Bandag dealers.
Central in the layout is the new Product Selector module, leading customers directly to the most suitable product for their application and needs in their specific market. Adjacent to this is the Bandag Dealer Locator showing the nearest available Bandag dealers on a Google map. A homepage link takes Bandag dealers directly to their dedicated extranet site, Bandag Plaza, which provides them with key day-to-day product, technical and commercial information.
“Bridgestone will manage site content and maintenance in-house, thanks to the use of Smartsite technology” says Amélie Vangermeersch, Business Marketing Specialist, Bridgestone Europe, and project manager of the new site. “This will enable us to provide fleets, dealers, prospects and other visitors with dynamic, up-to-date information at all times.”
