Fiat is promising visitors to its stand at the CV Operator Show the full ‘Fleet’ experience at the NEC in Birmingham next week.
Fiat brings the fictitious company from its new UK TV ad campaign to the exhibition.
Lightfoot Logistics, the sitcom fleet management firm introduced in Fiat Professional’s TV and internet campaign ‘The Fleet’, features heavily at this year’s NEC Birmingham show, on 13-15 April.
The ad campaign opened with a slot during ITV News at Ten, followed by acomprehensive display on the internet.
All six vans to be shown on Fiat Professional’s stand 5730 will be finished in white and feature the blue Lightfoot Logistics logo.
Centrepiece vehicles will be two new Doblo Cargos, which were launched in the UK in March.
the full ‘Fleet’ experience at the NEC in Birmingham next week.
Fiat brings the fictitious company from its new UK TV ad campaign to the exhibition.
Lightfoot Logistics, the sitcom fleet management firm introduced in Fiat Professional’s TV and internet campaign ‘The Fleet’, features heavily at this year’s NEC Birmingham show, on 13-15 April.
The ad campaign opened with a slot during ITV News at Ten, followed by acomprehensive display on the internet.
All six vans to be shown on Fiat Professional’s stand 5730 will be finished in white and feature the blue Lightfoot Logistics logo. Centrepiece vehicles will be two new Doblo Cargos, which were launched in the UK in March.
